The Greendot Media management team consists of accomplished individuals with experience that
stemmed from the advertising sales industry.

See Shir Li – Executive Director

Shir Li is in charge of strategic planning, portal and e-marketing consultancy as well as business development.

Prior to Greendot Media, she was Assistant General Manager of Greendot Internet Services, a subsidiary
of Singapore Computer Systems, where she oversaw many portal projects, supported by an e-marketing
and editorial team. Additionally, Shir Li also managed the marketing communications activities of the
portals to ensure that all the Key Performance Indicators (KPIs) to generate traffic to the website were met.

During the course of her career, Shir Li also held appointments as Business Director at SP e-Resources; Assistant General Manager in Xpress Multimedia; Account Manager at Integrated Information Pte Ltd
(Yellow Pages) and Sales Manager at Promedia Periodicals Pte Ltd (The Green Book).

Shir Li holds a professional degree in Business Administration (Marketing) from the Royal Melbourne Institute of Technology, and a Graduate Diploma in financial management from the Singapore Institute of Management.

Michael Lim – Director

Michael Lim is directly responsible for advertising sales.

Previously, he was Head of Digital Media, Sales of Greendot Internet Services, managing a team of marketing managers and, together, servicing an extensive network of advertisers and merchants. Prior to
that, he also headed the corporate sales team and was Assistant Director of Sales in SP e-Resources.

Michael has been instrumental in bringing in many major accounts from both government agencies and commercial sectors, including the Building and Construction Agency (BCA) for the development of their
new GreenMark website; Nokia, Samsung, Asia Rooms, DBS and Caltex, to name a few.

His proven track record spans more than 20 years experience in the advertising industry, since 1986, including 13 years in Integrated Information Pte Ltd (Yellow Pages).